A history of healthy skin

Since 1984, Sanex has challenged skincare knowledge, developing cutting-edge solutions to keep skin healthy. Here are some of our milestones.

  • 1984
    A new brand for healthy skin

    Sanex is founded, one of the first mass-market brands to launch a soap-free bath & shower gel for everyday use, especially formulated to keep skin clean and healthy.

  • 1999
    Roller ball applicator

    Sanex launches the first ergonomic big ball roller, making it easier than ever to apply Sanex deodorants.

  • 2000
    Braille on packaging

    Braille letters are included on the packs of all Sanex bath & shower products, because healthy skin is for everyone.

  • 2004
    Upside-down innovation

    Sanex revolutionises deodorant application with a ground-breaking upside-down roll-on format, delivering instant product flow without shaking.

  • 2005
    Eco-friendly spray

    Excel is launched, the first environmentally friendly deodorant spray that is kind to skin and uses half the amount of gas.

  • 2007
    Natural alum stone deodorant

    NaturProtect is launched. A range of deodorants that replaces aluminium chlorohydrate with a natural mineral-based active ingredient called Alum.

  • 2007
    Reducing chemicals

    With Zero%, Sanex aims to reduce the number of unnecessary chemical ingredients in its Bath & Shower products.

  • 2015
    Pharma benefits for everyone

    Sanex launches the first mass-market products to treat demanding skin conditions outside of pharmacies: Atopiderm for atopic skin, Hydrate24h for very dry skin and Revivafirm for skin with loss of firmness (launched in 2017).