Equity - Our Commitment to Equality

Your skin is powerful.
Keep it healthy.

Our body’s largest organ goes beyond protecting us. The sensory receptors on our skin deliver the strongest human emotions.

Hand on a back

Your skin makes your
loved ones feel safe

Skin-to-skin contact is essential for children’s growth and development. The warmth of our skin regulates our babies’ body temperature and slows down their heart rate, strengthening their immune system, while making them feel safe. That's why you'll want to use products like shower gel and deodorant that keep your skin healthy.

“Touch is crucial for forging that first emotional bond with a parent and for creating the unique human experience.”

David Linden, Professor of neuroscience at Johns Hopkins University.
Martha Thomas, Writer

Four hands together

Your skin builds a
sense of belonging

Hugging improves communication between loved ones. It activates the amygdala, the part of our brain responsible for emotional learning. Hugging strengthens our ability to identify different emotions, deepens our feelings, and builds bonds.

“It may be that the sense of touch diminishes with age, but I’d argue that the impact of touch increases.”

Daniel Reingold, President and CEO of RiverSpring Health

Girl face on the back man

Your skin provides stress relief

Regular skin-to-skin lowers our levels of stress and anxiety. Physical contact with loved ones generates positive feelings and self-esteem by releasing oxytocin in the brain, building trust and helping us to feel calmer, so it makes sense to take care of our skin by using thoughtful products like body wash and shower cream.

"Massage is the body's natural antidepressant."

Tiffany Field, Dir. Of the Touch Research Institute

Your skin has the power to
create lifelong bonds

Gentle hands on a pregnant belly can bring families closer together, through the release of oxytocin. All family members can bond with a child by being tactile with mother and unborn baby.

“Touch is a two-way street. The person offering the hug or warm touch also profits from the human contact.”

Susan Friedrich, RN Nursing Supervisor