Our track record in skin care

Trace our history across the world
The story of our brand, products and innovations. New advances in skin care, year by year. Click on the dates to find out more.>>

  • 1984

    Soap-free bath & shower gel

    Sanex is one of the first mass-market brands to launch a soap-free bath & shower gel for everyday use, especially formulated to keep skin clean and healthy.

  • 1988

    New alcohol-free deodorant

    Sanex pioneers an alcohol-free deodorant that respects the delicate nature of underarm skin.

  • 1994

    Launched in the UK

    The Sanex brand is launched in the UK, offering UK consumers a range of bath and shower products specifically designed to keep your skin healthy.

  • 1999

    Roller ball applicator

    An ergonomic big ball roller is launched, presenting an easier way to apply Sanex deodorant products.

  • 2000

    Braille on packaging

    Braille letters are included on the packs of all Sanex Bath & Shower products, because healthy skin is for everyone.

  • 2003

    Fragrance policy

    New fragrance policy minimises the use of allergens in all Sanex deodorants and bath & shower gels to a level below the threshold stipulated by EC guidelines.

  • 2004

    Upside-down innovation

    A revolutionary upside-down roll-on deodorant is launched, for instant product flow without shaking.

  • 2005

    Eco-friendly spray

    Sanex launches an environmentally-friendly and skin-kind deodorant spray that uses half the amount of gas.

  • 2006

    Approved by dermatologists

    Sanex initiates its enduring policy of bringing to market products which are approved by dermatologists.

  • 2007

    Mineral-based deodorant

    Launch of Sanex Naturprotect, a range of deodorants that replaces aluminium chlorohydrate with a mineral-based active ingredient – including the first ever alum-based mass-market deodorant spray.

  • 2008

    Dermo Active 3

    Sanex introduces Dermo Active 3 into its core range, a unique complex that provides skin with moisturisation, protection and pH balance, to help keep it healthy and full of life.

  • 2011


    UK launch of Sanex' new bath and shower gel range that reduces the number of chemical ingredients. Contains no parabens, colourants, phthalates or phenoxyethanol.
    Approved by the European Eco Label. Sanex Zero% also comes in an eco refill pouch, which uses 73 per cent less plastic than a normal shower gel bottle.

  • 2012

    Sanex Zero% deodorants

    Sanex has produced a new deodorant range which contains the natural mineral alum, an active mineral which has powerful deodorising properties. The range contains no aluminium chlorohydrate, alcohol or parabens and is approved by dermatologists.

  • 2013

    Dermo Active 3

    Sanex relaunches its Dermo Active 3 range with a more modern pack and a new formula that gets under the surface to provide your skin with deep moisturisation, protection and pH balance.

  • 2013


    Introducing Sanex Bioresponse, a new generation of antiperspirants that work against odour causing bacteria whilst respecting your skin’s natural bacteria* to keep it protected and healthy.

    *bacterial flora

Leading the way in caring for skin...

  • With skin-friendly innovations

    Because we were the first to introduce soap-free bath & shower gels and alcohol-free deodorants.

  • With less artificial chemicals

    Because we pioneered a natural mineral-based deodorant using alum – Sanex Zero% deodorants – and significantly reduced artificial chemical ingredients with Sanex Zero% bath & shower gel.

  • To keep skin healthy

    Because our unique Bath & Shower Dermo Active 3 formulation are all designed to protect and mosturise your skin, maintaining its natural pH balance. Our antiperspirant range with active Bioresponse fight odour-causing bacteria and leave a beneficial mix of bacteria* to keep it protected and healthy.
    *bacterial flora mix.